Growth Strategies Case Study

Case Title:

StanChart in South Korea: Expanding through Inorganic Growth Strategies

Abstract:
As part of its global corporate strategy, UK-based banking group Standard Chartered (StanChart), decided to concentrate on Asia for its future growth. Within Asia, the bank was concentrating on India, China and South Korea. For its expansion in South Korea, Asia's third largest economy, the bank was following an inorganic growth strategy. Many analysts were confident that this strategy would enable the bank to get a strong foothold in the South Korean market and enable it to fulfill its global strategy objective of acquiring leadership position in the continent. But some others were skeptical about the strategy.

Pedagogical Objectives:

• To highlight StanChart's global corporate strategy, its growth strategies in South Korea and the bank's business strategy for the South Korean market
• To discuss whether StanChart's growth strategy in South Korea would enable it to achieve its global strategy objective.

Keywords : Standard Chartered (StanChart); Inorganic growth strategies; Korean First Bank; Global corporate strategy; Asian financial crisis; Mervyn Davies; South Korean financial services industry; International expansion strategies; KorAm Bank; Citigroup HSBC; Growth Strategies Case Study; Acquisitions and mergers; Business strategy corporate strategy; Funding strategy; Private banking; Consumer banking

Contents : 
StanChart’s Global Corporate Strategy
StanChart in South Korea: Expanding Through Inorganic Growth Strategies
StanChart’s Business Strategy for the South KoreanMarket
Geographic Area Wise Operations of StanChart
Operational Details of Korea First Bank
South Korean Banks by Total Assets